The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."


Somos una consultoría de marketing estratégico enfocada en ayudar a nuestros clientes a lograr grandes resultados a través de varias áreas clave.

Pedir Presupuesto Gratis

Ofrecemos Servicios profesionales de Consultoría de Marketing Estratégico que ayudan a  nuestros clientes a mejorar sus resultados en todas las áreas de su negocio aplicando planes, estrategias y tácticas, diseñadas para su público objetivo.

¡Suscríbase al Newsletter!

Quizás Puedan Interesarle...

See all posts

Dejar un Comentario

uno + 13 =